The amount of (user) data is growing every day. Global market intelligence firm IDC predicts that the collective sum of the world’s data will grow from 33 zettabytes now to a 175ZB by 2025, which equals a growth of 61% every year. This also means that exploring this amount of data manually has become a huge challenge. Salesforce has addressed this challenge with Einstein Analytics: a portfolio of advanced analytics apps, powered by AI, that empower users to explore data and uncover insights – from a simple sales pipeline dashboard to advanced and complex forecasting decisions.
Einstein Analytics is built right into Salesforce, and empowers Sales Managers, Service Agents, Marketeers and Analysts with the right insights to make customer interactions smarter, to provide more personalized services and to take the right decisions. There is no need to build mathematical models, to write algorithms or to have experts dig into your data: Einstein Analytics does it all.
Einstein Analytics: Bringing all your data together
Salesforce is the number one CRM system in the world for a reason. It comes with many native features, reports, dashboards and functionalities and allows you to visualize your data in many different ways. But Einstein Analytics goes further: it’s not just a tool, it’s a platform. It does not only bring in data from your Salesforce orgs, but also allows you to import and analyse external data from sources like Amazon Redshift, Microsoft Dynamics and Google BigQuery. And the best part: it’s out-of-the-box connectors make coding unnecessary, just a few clicks are enough to connect new data sources.
Einstein Analytics provides you with the possibility to create complete visualizations, insights and more by bringing all your data together onto its platform. Advanced reporting, fully interactive dashboards and the possibility to drill down and gain relevant insights from your data: it’s built into Einstein Analytics, eliminating the need to go through all of your different data sources manually to try and make sense out of it.
Unleash the power of AI with Einstein Discovery
The AI powered Einstein Discovery is your own personal data scientist, available 24/7 to analyze your data. It helps you to find patterns, correlations, to gain insights and to make accurate predictions. Once it has analyzed your data, Einstein Discovery provides you with answers, explanations, and recommendations in a way that’s easy for business users to understand. It takes care of the difficult statistical calculations that help answer questions like ‘Why did it happen?’ or ‘What will happen?’.
It analyzes millions of data combinations in just a few minutes, and uncovers key relationships and trends for you so you can actually act on your data. Einstein Discovery presents the insights to you in simple stories, allowing you to close deals faster, improve your customer service and to increase productivity. And in case you do want to access the statistical analysis it’s just one click away!
Integrate Einstein Analytics into existing applications
Thanks to its seamless integration options, Einstein Analytics dashboards can be embedded across the entire Salesforce Platform to give your employees, clients and partners a consistent view of actionable data and access to new insights. Traditionally, users would need to switch manually between different systems and solutions to get the information they need for their work. With embedded analytics implementations, all essential information sources can be accessed in one place.
Do you want to add dashboards to user records? No problem. Or do you need to share Analytics with Communities, to allow external users to view apps? It’s possible. And as Einstein Analytics is designed to be API-first, you can even embed Analytics in any web page or web-based app with the Analytics Web SDK. By specifying trusted sites in the Analytics whitelist, you can integrate dashboards right into your website while ensuring your data stays 100% secure.
Let’s Discuss Einstein Analytics!
Would you like to know how Einstein Analytics can provide you with more insights into your data? How Einstein Discovery can combine it with AI? Or do you have specific questions already? Contact Lars Klumpes now to discuss your specific situation over a cup of coffee. We’re happy to help!